To Help in the Fight Against a Pandemic, Traction on Demand Releases a Free App

By Greg Malpass, Founder and CEO of Traction on Demand and Rob Acker,
CEO of Salesforce.org

This content was created by Traction on Demand and Salesforce and paid for by Salesforce. The editorial staff of The Chronicle had no role in its preparation. Find our more about paid content.

As the COVID-19 crisis continues to evolve, health systems everywhere are under significant strain.

There’s an urgent need to effectively inventory and communicate resources in order to send available equipment and supplies to the right places at the right times. Emerging out of this challenge is community-led innovation—collective problem-solving leveraging technology across sectors.

Technology and cross-sector collaboration are both essential to aid with more effective resource allocation in the face of this pandemic. That’s why Traction on Demand partnered with Thrive Health to release the Traction Thrive Critical Resource Care Management application to  help hospitals, nonprofits and health systems who are fighting the COVID-19 outbreak today.

Now available for free on Salesforce AppExchange, the app is an open-source mobile-friendly solution designed to help view, track and allocate critical health-care personnel, personal protective equipment, and ventilator availability in real time. With the open-source framework, the app is designed to be used across industries and at scale.

According to Dr. Ashwini Zenooz, Chief Medical Officer of Healthcare and Life Sciences at Salesforce, the severity of outcomes during this pandemic is now largely dependent on ensuring that hospitals and health-care workers have the resources they need to treat all infected patients while keeping themselves safe, meaning that organizations need hyper-local insight into the COVID-19 outbreak so they can allocate supplies and resources accordingly.

Traction on Demand designed the app—called the Traction Thrive Critical Resource Care Management app—to better understand the impact of the COVID-19 virus at hyper-local level and to help address the needs within individual health care systems.

The application is designed to:

  • Enable health-care workers to specify which workers, ventilators and personal protective equipment they have on hand while also showing each facility’s current occupancy and resource capacity.
  • Serve as a communication hub between health-care providers within a site or across regions, and: Serve as a communication hub between health-care providers within a site or across regions, and:
  • Offer advanced reporting capabilities for hospitals and regional health leadership.

Traction on Demand’s collaboration with Thrive Health and its utilization of the Salesforce platform was an opportunity for us all to give what we’re good at. The app has already been adopted by almost 30 health care facilities in Canada. We hope that nonprofits, governments, and health systems around the world will benefit from this tool to offer agility and flexibility for their individual needs during this crucial time.

Please note that this is a Traction on Demand app, that the app functionality may vary depending on region, and that each customer should undertake its own evaluation of the app and whether it is suitable for their specific business needs.

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